STRATEGY//DESIGN//COPYWRITING//CREATIVE DIRECTION

Let’s face it, men deserve good skincare products. With plenty of great options for women that are reasonably priced, readily available, high quality, non-toxic, and easy to use, I’ve always wondered why nothing to that extent currently exists for men. I believe Versed is destined to fill that void. As a popular emerging skincare brand available at Target and select online retailers, Versed is single-handedly reinventing the “drug store brand”. Versed boasts a reasonably priced line of products that are all vegan, cruelty free, non-toxic & sustainably minded and has quickly become a cult favorite among women. With the motto “Make good skin and clean products for all” it’s a no brainer that Versed’s next endeavor should to be a men’s line. I have created what I believe would be a great brand extension for Versed- complete with with specific products, packaging and pieces of a campaign launch (all aligning with Versed current branding). I have a feeling that if this was created, men would finally have an easily accessible way to become well-versed in skincare.