In response to requests from Amazon Prime Video, the team at MWW was tasked with creating innovative campaign concepts for both Halloween and Pride Month to help the client see what they could possibly do around major holidays/cultural events each year. The challenge was to design consumer-facing campaigns that would drive customer engagement while showcasing the diverse range of content available on the platform during these respective cultural events. Amazon's main objective was to differentiate themselves from competitors and avoid any predictable Halloween gimmicks or "rainbow washing" during Pride Month. Below are the campaign decks, each featuring three distinct and thoroughly researched concepts.