Client
NIKON

Year
2023

STRATEGY//DESIGN

To celebrate the launch of Nikon’s new camera this spring, MWW put on a luxury influencer retreat at AutoCamp Catskills in upstate New York. Bringing photography influencers together to become familiar the revolutionary Nikon Z8, they were able to shoot high quality content, participate in a range of activities, and try out different Nikon gear. I was asked to design the materials for the event, including a collection of logos incorporating the existing Nikon Creators logo with a subtle nod to the location of the retreat to get the attendees excited for their event when sending out the invitations. The event was a great success and the team was able to develop and build relationships with social influencers and strengthen brand affinity.

The Team:

Account Lead - Joanna Nettlefield

Creative - Ellie Buck (me)