BIC HOLIDAY SWEEPSTAKES

Client
BIC

Year
2022

STRATEGY//DESIGN

Nearly a year prior to launch, MWW pitched the concept of a holiday sweepstakes to close out our Snoop and Martha partnership with BIC. Conceptualizing and creating everything from scratch, we developed a BIC EZ Reach branded Limited Edition Advent Calendar, complete with 24 exclusive items to get winners in the holiday spirit. With over 116,000 entries and 40 earned media placements driving 174 million+ impressions, we were able to pull of an incredibly successful final segment of the Snoop and Martha campaign and 200 lucky winners received an extra special gift over the holidays.

The Team:

Account Lead - Amanda Rupelli

Creative - Ellie Buck (me)

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